Global, a reputed player in the Indian General Insurance industry, was coming out of a merger with AON, a British provider of risk management, insurance and reinsurance brokerage. In the circumstances, Global needed to quickly
assert its independence and attendant beneﬁts to the market and customers.
Research & Findings
Insurance as an industry can be a maze to navigate; without in-depth domain knowledge, beneﬁciaries can face massive loss.
Our research (industry, competition, clients, employees) consistently highlighted the depth and breadth of Global's knowledge across the myriad sub-sets of the industry, followed closely by the trust their clients reposed in
Global, evinced in several instances by decades-long loyalty.
For companies with complex structures and large to medium scale, who need adequate yet accurate coverage of actual and perceived risks, Global’s proven ability to assess risk neutrally; identify best provider; and negotiate
speedy resolution of claims, unlike current players, makes us a brand to be trusted.
- Domain Expertise
- Ethical Business Practices
- Comprehensive Portfolio
- People Focus
We positioned Global as a guide, who leverages decades on experience in diverse sectors and technical expertise to pick the best policy, and where needed, tailor one to suit speciﬁc needs. Using the maze as a core concept we
created visual elements that were extended across all brand assets and collateral.