Global, a reputed player in the Indian General Insurance industry, was coming out of a merger with AON, a British provider of risk management, insurance and reinsurance brokerage. In the circumstances, Global needed to quickly
assert its independence and attendant benefits to the market and customers.
Research & Findings
Insurance as an industry can be a maze to navigate; without in-depth domain knowledge, beneficiaries can face massive loss.
Our research (industry, competition, clients, employees) consistently highlighted the depth and breadth of Global's knowledge across the myriad sub-sets of the industry, followed closely by the trust their clients reposed in
Global, evinced in several instances by decades-long loyalty.
Brand Positioning
For companies with complex structures and large to medium scale, who need adequate yet accurate coverage of actual and perceived risks, Global’s proven ability to assess risk neutrally; identify best provider; and negotiate
speedy resolution of claims, unlike current players, makes us a brand to be trusted.
Brand Personality
- Trustworthy
- Authoritative
- Futuristic
Value Preposition
- Domain Expertise
- Ethical Business Practices
- Comprehensive Portfolio
- People Focus
Design route
We positioned Global as a guide, who leverages decades on experience in diverse sectors and technical expertise to pick the best policy, and where needed, tailor one to suit specific needs. Using the maze as a core concept we
created visual elements that were extended across all brand assets and collateral.
