Capita | Office Branding, Environment Graphic Design
A four phase process began. Phase one began with a physical workspace assessment a.k.a recce to ascertain the possible branding area. This involved identifying specific rooms, passageways, spaces, walls and other areas for branding and sizing them.
Phase two commenced by collaborating with the Capita team to collate or create key messages to communicate. These messages or content themes act as high-level buckets of topics that align with the company’s goals wiz. British culture.
A visual design theme that invigorates
In phase three we explored different visual design themes.
Keeping in mind the young 20-30 years employee demographic, we created different visual art styles which were impactful, young, energetic, and demand attention.
Once we zeroed in on the messages and theme, we created mock-ups of the spaces using photographs of the branding spaces identified during the initial recce. This allowed for a glimpse of how the design would appear.
Attention to every detail
Phase four was the exeuction involving the printing, production and installation of the designs in the office space. Over a span of 3 months, we were able to deliver over 60 unique designs covering 1.2 lakh sq.ft. of branding area. Apart from the standard vinyl pasting of wall graphics, glass graphics and 3D acrylic graphic were also installed. Needless to say, the Capita team was happy with the successfully project delivery.