Overview
A Living Legacy – The Clarks Exotica has been one of Bengaluru’s most desirable destinations for corporate conventions, weekend getaways, wedding destinations and spacation for vacationers and business travelers for over a decade now.
With over 18 luxury resorts rivalling it’s claim as Bengaluru’s favourite destination, the race was on to build a beloved hospitality brand. More focused on building a great resort than a brand, Clarks Exotica had never investigated positioning itself as a holistic offering for the best hospitality in the state.
Over six months, we partnered with this iconic resort’s management and marketing teams to increase more than just occupancy and revenue. We’ve meticulously built Clarks Exotica’s appeal as a great hospitality destination while evolving the brand to keep it relevant with a discerning, elite audience.
Through exciting design, a nuanced communication plan, careful attention to detail and creative thinking, we’ve helped Clarks exotica grow in fresh ways.
Case Timeline
2018
Brand
Clarks Exotica | OOH, POSM, Print, Website Design & Development
Campaign:
A Decade of Excellence
Our cornerstone for the brand campaign stemmed from the resort’s ten years of offering the best hospitality service— A Decade of Excellence.
We created an emblem that communicated the decade of excellence and demonstrated “luxury, chic, class, and affluence” as per the client’s request. This emblem was used on all communication design for Clarks Exotica.
Design Excellence
Partnering with an iconic resort like Clarks Exotica, required that every marketing effort reflect the essence of the brand.
Whether the medium was a print ad, a digital banner, tent cards, menu card holders, or a piece of branded merchandise, we used each touchpoint as a unique opportunity to reinforce the exceptional qualities of this esteemed resort.
A social dining experience to remember
The resort is home to four multi-cuisine as well as specialty restaurants, offering one’s taste buds a sumptuous treat whether you are a fan of healthy main courses or decadent desserts. The Ambrosia Health Café offers nutritious gluten-free dishes, whereas Illusion Bar offers the perfectly mixed drinks. The Buvette, perched on the pool side, lets you can keep an eye on the water slides, and Blue Alps lets you choose from a buffet of multi-cuisine delicacies.
Through fresh design we created a carefully branded, social dining experience that put an entirely new spin on these food spaces.
Luxury Spa and Convention like no other
Seventh Heaven – a luxurious world class spa and the perfect place to relax equipped with expert therapists, modern amenities and age old treatments was a definite visitor attraction.
We wanted to communicate the essence and charm of this space through design and did so through It’s part of the charm!
The creative Velocita developed for The Spa and Convention centre campaigns carefully captures the peace, tranquility and revitalisation that it has to offer. Each design evokes its own distinct impression, while the underlying message remains the same: Clarks Exotica is your gateway to rejuvenation.
Results
A differentiated brand promise.
Knowing what your brand stands for and what it means to both your customers and employees can be a key differentiator between hoteliers that thrive versus those that simply survive.
Through creating communication design for every single customer touchpoint, Clarks Exotica’s leadership team saw to the effective execution, use and deployment of the new collateral to develop brand advocates and staff who live and embody brand values and standards and drive a brand culture that permeates how employees engage with each other and guests on a daily basis.
