Overview
Eblon a Sears Globaltech Company, specializes in IT services including data analytics, modernization of computer software design, developments, and more. Sears partnered with Velocita to design the corporate identity for its IT services subsidiary — Eblon Technologies.
Case Timeline
2018 – 2019
Brand
Eblon | Corporate Identity design, Logo design
The brief
To create an identity that brought out the company’s ability to develop evolved solutions.
The name: Eblon (spanish meaning ‘Possibility’) was selected to reflect the company’s capability in deriving winning outcomes from any situation, and reiterated in the tagline “Possibilities Unlimited”.
The logo
The lemniscate inspired logotype highlights the ever-evolving nature of Information Technology as an industry and the company’s ability to deliver solutions.
The colours
Blue evokes professionalism, while orange for the tagline captures the creativity needed to deliver limitless possibilities
Design language
Slim minimalist styles complemented by lower-case sans serif typeface delivers a clean contemporary look.
