Overview
Housing.com has successfully expanded its operations to 13 Tier-2 cities, such as Goa, Jaipur, Chandigarh TriCity, Visakhapatnam, and Lucknow. This strategic move taps into the significant potential and growing consumer demand for quality living in these regions. Since the pandemic’s onset, our platform has seen a nine-fold increase in traffic, indicating a strong market appetite. This report will explore their commitment to enhancing customer experiences and meeting the heightened aspirations of homebuyers seeking functional and upscale properties in these emerging markets.
Case Timeline
2021
Brand
Housing.com | Research Report
The India in Bharat
The project title “The India in Bharat” for Housing.com’s expansion into Tier-2 cities aptly reflects the essence of bringing metropolitan housing standards and lifestyle aspirations to the heart of India’s smaller, yet rapidly growing cities. This title underscores the integration of India’s urban development prowess with the untapped potential of Bharat.
India’s vernacular term that often represents the country’s broader, more traditional roots. By choosing this title, the case study highlights Housing.com’s strategic focus on these cities as central to India’s overall urbanization and economic growth narrative, emphasizing their commitment to enhancing the quality of life and meeting the rising living standards of consumers outside major urban centers.
The design of the city maps was specifically tailored to meet the project’s needs, creatively illustrating the areas that demonstrated maximum growth. This design choice not only made the content stand out visually but also effectively highlighted the strategic locations of significant development, thereby enhancing the narrative of Housing.com’s expansion into these burgeoning markets.
The strategic use of pastel shades and brush strokes in the city maps serves to encapsulate the essence of Bharat, reflecting its vibrant yet serene spirit. These artistic choices beautifully contrast with the depictions of significant monuments within these locations, symbolically representing the blend of old and new India. This design approach not only highlights the cultural richness of these Tier-2 cities but also underscores the dynamic growth and development they are experiencing, aligning with Housing.com’s narrative of expansion and transformation.
In conclusion, the design strategy implemented for Housing.com’s expansion case study, titled “The India in Bharat,” was met with significant appreciation from customers. The use of pastel shades and brush strokes effectively captured the heart of Bharat, while the depiction of significant monuments illustrated the harmonious blend of tradition and modernity in these evolving cities. This thoughtful and engaging visual approach not only enhanced the narrative of growth but also resonated deeply with customers, emphasizing the project’s success in highlighting the vibrant potential of India’s Tier-2 cities.
