Lupin | Report Design, Brochure Design
In light of the global pandemic, organisations around the world were trying to cope with the change. Some coped, some didn’t. Lupin’s resilence as a business shone through backed by it’s leadership team and it’s global workforce.
The report design focused on the theme —Resilient. Responsible. Results.
To keep readers interested, we introduced different treatments for the wide range of imagery: hero images are shown in full colour with green accents, with smaller ones using duo tone and the Lupin flower to avoid distraction from the content around them.
This Lupin 2020-21 Integrated Report design represents the first experience of the Lupin brand for many of its audience since Covid-19. It includes details about each of the leadership team members and gives an ample glimpse of how Lupin has coped with the tumultuos changes in the last year and come out ahead. It also covers Lupin’s Ethos, Strategic Framework and Value Creation Model.
Key design elements
The shape of the Lupin flower was one of the primary design elements used especially for the core Lupin values. It was also used to present the variety of industries and clients supported by Lupin’s healthcare and its applications in research. We even used the shape to insert images across key pages, adding a sense of continuity throughout.
We created a unique set of icons and added a satisfying gradient effect in Lupin’s primary brand colour- green, adding to the brand integrated look and feel of the brochure.