Overview
Lupin Limited is a leading global pharmaceutical company, known for its innovation in creating high-quality, affordable medicines. Operating in over 100 countries, Lupin specializes in branded and generic formulations, biotechnology, and complex generics, with a strong focus on addressing critical health challenges and improving patient outcomes worldwide.
Velocitta India, partnered with Lupin Ltd on designing its integrated report themed “Building Better Health,” aligning with Lupin’s mission to enhance global healthcare
Case Timeline
2022
Brand
Lupin Limited | Integrated Report Design
Background
Velocitta India provided comprehensive creative design support for Lupin’s Integrated Report, focusing on a cohesive visual identity that aligned with the company’s sustainability goals, financial performance, and long-term vision. The agency’s strategic approach centered on showcasing Lupin’s commitment to creating long-term value for stakeholders through a seamless blend of corporate data and storytelling
Cohesive Visual Narrative
We created a seamless flow throughout the report, ensuring the design aligns with the core message and branding, guiding the reader through each section effortlessly.
Clean Layout
We maintained a clean layout with thoughtful use of white space to ensure key information is clear and accessible.
Through innovative design elements and clear communication, the report effectively conveyed Lupin’s business philosophy, positioning it as a forward-thinking leader in the pharmaceutical industry.
Data Visualization
The design focuses on turning complex data into engaging visuals like infographics and charts to simplify understanding.
Key design elements
The shape of the Lupin flower was one of the primary design elements used especially for the core Lupin values. It was also used to present the variety of industries and clients supported by Lupin’s healthcare and its applications in research. We even used the shape to insert images across key pages, adding a sense of continuity throughout.
Sustainability & Innovation Highlighting
Visual elements are incorporated to emphasize themes like sustainability and innovation, making the company’s commitments resonate clearly throughout the report.
