2018 – 2019
Mastercard | Email Marketing, Print, Standee design, Poster design, Activation
Change management tactics
To add to business complexities, going from a fledgling start-up to a fully fledged corporate in a matter of weeks meant that Electracard employees were still coming to grips with Mastercard’s MNC culture and brand despite an induction process. But this change-management tactics had to be subtle rather than mandatory for a successful outcome. A gradual absorption to Mastercard’s workplace etiquette and policies and rules without ruffling too many feathers was required.
Focusing on a single outcome
To create a communication campaign for the newly inducted Electracard team raising awareness about Mastercard policies and accepted social etiquette.
On-ground character cutouts were installed to introduce the figures and the central message at the recently acquired Mastercard offices. This was followed up by a series of posters and emailers that addressed specific issues ranging from switching off lights to managing password protocols.
The campaign also included parallel initiatives, for example: a fun on-line quiz that urged employees to map their social skills/security awareness on a Be Brilliant Scale. Employees that were able to score the highest (by answering how an ideal Mastercard employee should act professionally) were rewarded with mementos.