2018 – 2019 September
Mastercard |Office branding, Environment Graphic Design
A four phase process began. Phase one began with a physical workspace assessment a.k.a recce to ascertain the possible branding area. This involved identifying specific rooms, passageways, spaces, walls and other areas for branding and sizing them.
Phase two commenced by collaborating with the Mastercard team to collate or create key messages to communicate. These messages or content themes act as high-level buckets of topics that align with the company’s goals wiz. Indian culture and Mastercard trivia and accomplishments.
Developing a consistent message and visual theme for the space
The reflection of culture is contemporary communication.
Furthering this thought, we identified styles, structures, and other phenomena to truly reflect Indian culture.
To know about India, we created a messaging mix consisting of Indian culture, festivals, fun facts, food, places, music & sports. Messaging that covered company values, beliefs and facts about the company were also a part of the mix.
A visual theme that creates an impact
In phase three we explored different visual design themes.
Keeping in mind the young and not-so-young employee demographic, we created different visual art styles which were impactful, young, energetic, as well as softer visuals that were easy to view and didn’t demand all your attention.
Once we zeroed in on the messages and theme, we created mock-ups of the spaces using photographs of the branding spaces identified during the initial recce. This allowed for a glimpse of how the design would appear.
Phase four was the exeuction involving the printing, production and installation of the designs in the office space. Over a span of 3 months, we were able to deliver over 335 unique designs covering 4.6 lakh sq.ft. of branding area. Apart from the standard vinyl pasting of wall graphics, glass graphics, graphics on blinds and Interactive wall designs were also installed.