Overview
Suroj Buildcon provides cost-effective, accurate, intelligent industrial construction solutions and delivers the best-in-class infrastructure businesses across sectors in India. Their expertise ranges across Industries— pharmaceutical, chemical, food, beverages, automobile, heavy engineering, warehousing, petro-chemical, white goods, defence, restoration, institutional and more.
Suroj’s older website didn’t effectively communicate the scope of it’s service offerings or the various projects that they had successfully executed across multiple industries. They partnered with Velocita to fix that.
Case Timeline
2021
Brand
Suroj Buildcon | UI/UX, Website design
Objectives
- Modernize the website’s look and feel to better reflect the organization’s character
- Focus on proof points and reasons for users to believe in the brand
- Provide greater device accessibility through Responsive Web Design
- Improve organic SEO search results and boost overall conversion
- Refresh the brand and overall look and feel of the online experience
- Improve overall content strategy and user experience to make the site more engaging
Prototyping
Suroj wanted to refresh their brand with actual project photos, improved story telling and easier website navigation. We created custom layouts for all major pages that easily allowed users to scroll for information.
The new home page welcomes new visitors with an introduction to the company, a downloadable up-to-date corporate portfolio, striking photos and bold icons, all linkable and devised to prompt further clicks. We highlighted the key services offered within a few scrolls of the page, rather than relegating these important categories to a traditional menu bar. Adequate reasons to believe in the brand like testimonials, clientele band and key partners were added.
Styling and Development
Suroj approved a style tile that included a bold hue of blue from it’s logo, in addition to their distinctive orange visual branding and shades of white and grey. This combination of colours would allow the content and imagery to pop off the screen with added vibrancy. Our custom page layouts allowed us to freely place images prominently throughout, reinforcing Suroj’s strong vision on every page in a complementary grand style.
Velocita collaborated with Team Suroj at every stage of development. When they requested for an out of theme visual to show their financial growth, we listened. Our designers facilitated this request along with creating free flowing layouts that highlighted the Ongoing and Completed projects pages. A contact form in the footer to maximize conversion opportunities, along with the company address, to encourage walk-ins, Google Maps integration and social linking were all integrated into the responsive design. The new website showcases a civil engineering construction leader whose passion for their work is clearly evident.
