2018 – 2019 September
Vodafone | Email Marketing
The main goal of any security awareness program is to increase employee cyber awareness and impact behavior. As security awareness professionals know all too well, the challenge is making it FUN, making it stick.
When employees think of security training they think of long, boring videos that they are forced to watch and can’t fast forward through. We wanted to create something that didn’t feel like the usual security training. Something that wouldn’t be thought of as a chore to get done.
We were thrilled at the opportunity to get creative about a topic like cyber security that is usually boring and which led us to create VOIS innovative awareness campaign. The result: a retro-and modern day themed “VOIS Cybersecurity 2021” campaign, complete with cybersecurity lessons woven in throughout. With the help of some punny copy and an illustrator, we were able to bring to life a 9 series mailer, complete with multiple posters for promotion.
Same story, new twist
We took what is usually delivered as dull training courses and made it into bite sized mailers and posters, using the art of storytelling to convey the security lessons we wanted employees to learn.
Post-it notes and reminders
For the offices that were currently open, we designed posters reminding employees to beware what they share. And when there’s a laptop left open and unoccupied, post-it notes were designed with a message from the cyber security team, which were left behind to remind the employee to be more secure.
We also created email updates about some exciting initiatives and events being conducted by the cyber security ops team with employees like special guest networking and connects.