Overview
When VOIS India approached Velocita, the telecommunications giant knew its employer brand on social media needed a refresh. While VOIS was already one of the largest and most aggressive employers in the world, its leadership knew there was room to significantly grow the employee count and reach prospective employees through effective social media marketing.
Velocita developed an integrated, data-driven strategy which included evaluating and optimizing the company’s digital display, paid search and social media marketing approaches.
Creating compelling stories
Authentic employee stories were mutually agreed to be the best tools for activating VOIS’ employer brand across channels and bringing their employee value proposition (EVP) to life. Capturing those stories and using them in compelling, watchable, engaging video content was the best employer branding activation strategy— our social media videos always include employees’ real stories.
Case Timeline
2021 – Ongoing
Brand
VOIS | Employer branding, social media marketing, paid campaigns, videos
Upholding organizational values
Employee stories are the most effective way for your company to show proof of your real culture. They show the evidence of the passion, purpose, DEI and flexibility present in your employee experience. They are also great at letting everyone know the values that help build successful teams and organisations.
Creating a talent funnel
Recruit — The employee stories do a wonderful job of promoting VOIS’s culture. The stories focus on hiring more women in tech while working to increase awareness of the company’s DEI efforts along with other communications goals. Continually sharing stories of VOIS and the company culture resulted in attracting candidates and was an important part of the always-on recruitment marketing content strategy.