Overview

In its quest to become the top NBFC in the country, Bajaj Finserv is consciously diversifying its financial services portfolio. As the need for easy finance is prevalent across the country, there are conscious efforts being made to penetrate tier 3 cities and rural areas as well using both print and digital.

With the mantle of being one of the best financial institutions in the country, is the pressure to retain that title, as there are other players like HDFC Finance Services, Aditya Birla Capital, Mahindra Finance etc. who are constantly acquiring and engaging customers looking for Home Loans, Personal loans, Gold Loans, in the same space.

It’s imperative to keep an always-on communication approach with the audience in order to stay top-of-mind and be the preferred choice when someone is in need of finance.

Velocita partners with various business teams at Bajaj Finserv to create round the year marketing communications for different audiences.

Case Timeline

2017 – Current

Brand

Bajaj Finserv Direct Limited |Email Marketing, POSM, Print, UI/UX, Product Videos, SMM

The Objective

Creating all external communications- print & digital for various business units- Bajaj Finance Ltd., Bajaj Housing Finance Ltd., Bajaj Financial Securities Ltd.

Business opportunities & challenges

Reach out to a larger TG, making it inclusive and penetrate tier 3 and rural markets.

In certain business verticals (rural banking), digital communication channels were limited & infrequently used.

Messaging

The unsaid vision for 2025 being “Ab sab kuch kishton pe”, we create communication for various audiences which focus on how they can be financially independent through a Bajaj Finserv financial offering, EMI card, financial assets & securities etc.

Messaging Focus points

  • Upgrade your lifestyle
  • Fulfill your dreams
  • No more financial hassle
  • Build your investment portfolio
  • Be future ready
  • Don’t say no to your choice of education
  • Don’t neglect your health due to finance

Platforms

Print: PoS collaterals, leaflets, ATM branding, branch graphics & visuals, kiosks & more.

Digital: Website banners, social posts(organic & paid), mailers, WhatsApp media, Playstore content, videos, radio jingles, In-app banners, desktop notifications, GDN creatives.

Results