Background

Capita is an international business process outsourcing and professional services company headquartered in London. It’s India office located in Bengaluru has over XXX customer service officers handling 19000+ UK-based customer requests everyday. With new team members constantly joining, Capita desired their customer service officers to be well-versed in British culture. They approached Velocita with this brief for their office branding.

Case Timeline

2019 November

Brand

Capita | Office Branding, Environment Graphic Design

Extensive planning

A four phase process began. Phase one began with a physical workspace assessment a.k.a recce to ascertain the possible branding area. This involved identifying specific rooms, passageways, spaces, walls and other areas for branding and sizing them.
Phase two commenced by collaborating with the Capita team to collate or create key messages to communicate. These messages or content themes act as high-level buckets of topics that align with the company’s goals wiz. British culture.

Developing a consistent and clear expression of British culture

The reflection of culture is contemporary communication.
Furthering this thought, we identified styles, structures, and other
phenomena to truly reflect the culture of the UK.

To know about Britain, we created a messaging mix consisting of British culture, festivals, fun facts, food, places, music & sports. Messaging that covered company values, beliefs and facts about the company were also a part of the mix.

The moodboard had trending and trendsetting styles, references and talking points about various cultural landmarks from the last 80 years that encompassed Great Britain.

Keeping in mind the young 20-30 years employee demographic, we created different visual art styles which were impactful, young, energetic, and demand attention.

To know about Britain, we created a messaging mix consisting of British culture, festivals, fun facts, food, places, music & sports. Messaging that covered company values, beliefs and facts about the company were also a part of the mix.

A visual design theme that invigorates

In phase three we explored different visual design themes.
Keeping in mind the young 20-30 years employee demographic, we created different visual art styles which were impactful, young, energetic, and demand attention.

Once we zeroed in on the messages and theme, we created mock-ups of the spaces using photographs of the branding spaces identified during the initial recce. This allowed for a glimpse of how the design would appear.

Attention to every detail

Phase four was the exeuction involving the printing, production and installation of the designs in the office space. Over a span of 3 months, we were able to deliver over 60 unique designs covering 1.2 lakh sq.ft. of branding area. Apart from the standard vinyl pasting of wall graphics, glass graphics and 3D acrylic graphic were also installed. Needless to say, the Capita team was happy with the successfully project delivery.