Overview

GMR Aerocity New Delhi is one of the leading business, leisure and entertainment destination in India. It offers a sustainable, smart and resilient infrastructure with premium office spaces, world-class hospitality, 100+ world’s most exquisite F&B brands and a vibrant urban environment.

Aerocity is designed & backed by India’s leading infrastructure enterprise – GMR Group. GMR is one of the leading players in the Infrastructure Sector, with world-class projects in India and abroad. GMR Group is known for developing projects in high growth areas such as Airports, Energy, Transportation and Urban Infrastructure.

GMR Aerocity New Delhi is one of India’s largest and the best hospitality district. With 11 of the most renowned international hospitality brands, it offers guests a choice of stay like no other.

Case Timeline

2018 – 2019 September

Brand

GMR | Brochure design, Report design

The right fit

The brochure needed to serve as a tool to help GMR attract investors and a savvy target audience of – amongst others – international businesspeople, embassy diplomats and wealthy individuals.

We produced the Aerocity brochure design in an oversized square format – a design choice made to mirror the sense of impact, authority and scale of the project.

Ushering in a new era of business districts

Modelled on the smart city concept by the GMR Group, Aerocity boasts of futuristic offerings such as safe and walkable districts with multi-modal connectivity, open spaces and modern amenities. Designed to ensure low environmental impact, it encourages resource conservation.

Less is more

Clean and crisp page layouts leave room for prospective buyers & investors to focus on carefully-written copy and beautiful photography, enticing them to turn to the next page.

The right production matters

We also paid special attention to the printing specifications – the use of gloss laminate on the outer cover and spot UV varnish on the photography further emphasise the prestige and influence of the GMR Aerocity New Delhi Brochure.

Conclusion

The Aerocity brochure design is full of personality – the perfect combination of engaging and memorable imagery and clearly laid out information.