Overview
Nayara Energy is a new-age downstream energy and fuel company of international scale established in August 2017, when Rosneft, a Russian integrated energy company along with an investment consortium comprising global commodity trading firm, Trafigura and Russia’s investment fund, United Capital Partners bought a take in Essar Oil for $12.9 billion.
In the 3 years that have followed, Nayara Energy has partnered with Velocita as their agency of choice for Social Media Marketing, New franchisee acquistion, annual report design, internal communications and marketing communication.
Case Timeline
2020 – 2023
Brand
Nayara Energy | Social Media Marketing, Videos, Digital Marketing, Lead Generation, Performance Marketing
Social Media Marketing
We designed and developed a collection of social media assets that helps Nayara Energy promote its major areas of expertise – it’s focus on uplifting the communities that it works in (CSR) and it’s aggressive retail network growth in the country, by combining static graphics and footage, animation and video.
Conceptualize, plan, create, schedule, post!
Social media is a hugely important and influential tool for Nayara Energy in it’s efforts to create awareness about the brand. We’ve been their social media marketing partner for close to a year. We’ve grown their overall audience by 25% in that period.
Their entire social media campaign generated more than 490,000 impressions with a total reach of over 74,000 unique visitors. Of those visitors, more than 3,600 clicked on the independent school’s advertisements. That’s a CTR of 0.73 percent, higher than the energy industry average of 0.53 percent reported by Google Ads, and 0.52 percent found on Instagram.
