Abbott | Brochure Design, Print, POSM
The Abbott way of passionately and thoughtfully translating science into lasting contributions to health had to come through in our messaging.We worked closely with the Abbott to first set out the exact content which should be included in the brochure design and other print collaterals.
From the cover, the brochure designs reflect Abbott’s promise of making human lives better.
right design style
Caring for human life and health is central to the work done at Abbott and defines their responsibility to those they serve. At one’s healthiest, one is capable of achieving anything.
We focused on this outcome of care to arrive at the visual theme design of focusing on healthy people. We used photography and stock images showing happy people in natural surroundings, being their best selves. No design elements supported visuals of happy people across pages to create a clean yet engaging layout that delivers visual impact.
The various brochure designs and the focused messaging that conveys Abbott’s hand in transforming the healthcare landscape in South East Asia has received great feedback, and also it helps present Abbott Healthcare as committed to innovation and providing the best service to its audiences.