2017 – Present
Bajaj Finserv Direct Limited | Email Marketing, POSM, Print, UI/UX, Product Videos, SMM
Creating all external communications– print & digital for various business units– Bajaj Finance Ltd., Bajaj Housing Finance Ltd., Bajaj Financial Securities Ltd.
Business opportunities & challenges
Reach out to a larger TG, making it inclusive and penetrate tier 3 and rural markets.
In certain business verticals (rural banking), digital communication channels were limited & infrequently used.
The unsaid vision for 2025 being “Ab sab kuch kishton pe”, we create communication for various audiences which focus on how they can be financially independent through a Bajaj Finserv financial offering, EMI card, financial assets & securities etc.
Messaging Focus points
- Upgrade your lifestyle
- Fulfill your dreams
- No more financial hassle
- Build your investment portfolio
- Be future ready
- Don’t say no to your choice of education
- Don’t neglect your health due to finance
Print: PoS collaterals, leaflets, ATM branding, branch graphics & visuals, kiosks & more.
Digital: Website banners, social posts(organic & paid), mailers, WhatsApp media, Playstore content, videos, radio jingles, In-app banners, desktop notifications, GDN creatives.