2018 – 2019
GIVA | Performance Marketing, Social Media Marketing, Digital Marketing
Reaching broader audiences
GIVA wanted to reach new customers and increase sales at an efficient cost. Velocita’s proposed solution was to carry out a new online ads campaign using Facebook dynamic ads for broad audiences.
With dynamic ads for broad audiences, Facebook decides who to show the ads to, which allowed GIVA to reach people who had expressed interest in its products (or similar products), even if they hadn’t visited its website yet.
Perfectly suited for digital selling
Dynamic ads work well for brands like GIVA, who offer a variety of products. Instead of creating individual ads for each piece of jewellery, we uploaded a catalog of its jewellery products in a specific category and then created an ad template. Dynamic ads pull different products from the catalog to display in the ad template, depending on who is seeing the ad.
Adding specific targeting to this ad type can sometimes exclude valuable audience members from seeing the ads, therefore the team showed the ads to a broad audience of women aged 18 years and up, on Facebook’s desktop and mobile News Feed and on Instagram. This helped determine efficiency and effectiveness of each performance media channel in driving brand health.
From an initial budget of INR 1500 and a ROAS of 0.55x when we started, today GIVA spends 10-15 lakhs per month with a 3x+ ROAS.