2018 – 2019
Knight Frank | Stationary, Brand Guidelines, Packaging
Celebrating one of the oldest art forms
Gond Art is a folk and tribal art form that is practised by one of the largest tribes in India- the Gond. Pre-dominantly from Madhya Pradesh, the work of the Gond artists is rooted in their folk tales and culture, making story telling an important element of every painting. In fact, Gond paintings were even used to record history by the Gond.
The look and feel is reminiscent of traditional comic books—only much better, contributing to a vibrant reader experience. Upon opening the report, it reveals an embossed cityscape and Indian map – representing “a new landscape in financial real estate services”.
Used on the front covers, the strong storytelling and illustration continues on the back cover as well.
We fully managed to capture the intracacies of Gond art and it’s translation in the real estate market brochure design for Knight Frank.