Overview
Nayara Energy is a new-age downstream energy and fuel company of international scale established in August 2017, when Rosneft, a Russian integrated energy company along with an investment consortium comprising global commodity trading firm, Trafigura and Russia’s investment fund, United Capital Partners bought a take in Essar Oil for $12.9 billion.
In the 3 years that have followed, Nayara Energy has partnered with Velocita as their agency of choice for Social Media Marketing, New franchisee acquistion, annual report design, internal communications and marketing communication.
Case Timeline
2019 – 2020
Brand
Nayara Energy | Brochure/ Report Design
Smart Annual Report Design
To really capture the attention of a target audience made up of investors, business partners, local authorities, governmental and regional bodies, share holders, regulators, developers and contractors we chose to keep the design elements mininimal, clean and contemporary, by maximising the use of space and using full-span images to lead the written content.
Strong photography helps the reader focus on the team efforts and helps establish a connection between Nayara Energy’s stakeholders and the leadership team.
Microsite
We also developed the Annual Report into a responsive Microsite which could be accessed across devices. This ensured the reach of the Annual Report to stakeholders across the globe. We added additional design elements to drive traffic and attract attention to key statistics about the company’s performance, leaving readers with the best information that the Annual Report had to offer.
