Overview
Nayara Energy is a new-age downstream energy and fuel company of international scale established in August 2017, when Rosneft, a Russian integrated energy company along with an investment consortium comprising global commodity trading firm, Trafigura and Russia’s investment fund, United Capital Partners bought a take in Essar Oil for $12.9 billion.
In the 3 years that have followed, Nayara Energy has partnered with Velocita as their agency of choice for Social Media Marketing, New franchisee acquistion, annual report design, internal communications and marketing communication.
Case Timeline
2018 – Present
Brand
Nayara | Report Design, Social Media Marketing, Videos, Digital Marketing, Lead Generation, Performance Marketing
Smart Annual Report Design
To really capture the attention of a target audience made up of investors, business partners, local authorities, governmental and regional bodies, share holders, regulators, developers and contractors we chose to keep the design elements mininimal, clean and contemporary, by maximising the use of space and using full-span images to lead the written content.
Strong photography helps the reader focus on the team efforts, and helps establish a connection between Nayara Energy’s stakeholders and the leadership team.
Microsite
We also developed the Annual report into a responsive Microsite which could be accessed across devices. This ensured the reach of the Annual report to stakeholders across the globe. We added additional design elements to drive traffic and attract attention to key statistics about the company’s performance. Leaving readers with the best information that the Annual report had to offer.
Social Media Marketing
We designed and developed a collection of social media assets that helps Nayara Energy promote its major areas of expertise – it’s focus on uplifting the communities that it works in (CSR) and it’s aggressive retail network growth in the country, by combining static graphics and footage, animation and video.
Fueling Dreams Mile by Mile
(6000+ RO milestone campaign)
To drive awareness about Nayara’s retail network crossing the 6000 franchisee landmark, we created an integrated ad campaign across platforms that garnered the brand over 98 lakh views and drove an increase in engagement on their social media handles by 140%.
Conceptualize, plan, create, schedule, post!
Social media is a hugely important and influential tool for Nayara Energy in it’s efforts to create awareness about the brand. We’ve been their social media marketing partner for close to a year. We’ve grown their overall audience by 25% in that period.
Their entire social media campaign generated more than 490,000 impressions with a total reach of over 74,000 unique visitors. Of those visitors, more than 3,600 clicked on the independent school’s advertisements. That’s a CTR of 0.73 percent, higher than the energy industry average of 0.53 percent reported by Google Ads, and 0.52 percent found on Instagram.
Results
