Overview
Pharma Access are pioneers in providing ‘Turnkey Pharmaceutical Engineering Solutions’ for the Pharmaceutical and Biotech sector. From inception to commissioning & validation, they provide end-to-end turnkey solutions in every sphere of Pharma. They approached Velocita Brand for design support when they moved into their new 120+ capacity office space in Andheri, Mumbai.
Case Timeline
2019
Brand
Pharma Access | Office Branding, Environment Graphic Design
The Process
- Initial workspace assessment
- Identifying key messages
- Finalising the design theme
- Printing & installation
The Pharma Access leadership wanted to create an extended expression of their brand and what it stood for. They wanted visitors or employees in the new office to get a glimpse of the Pharma Access spirit and noteworthy achievements.
We kicked-off the engagement by examining the new office space and identifying potential branding areas.
Messaging is Key
For employees to rally behind the brand, its important to have engaging ‘branded’ workspaces that they are proud of. They start to understand the company vision and values; they become part of the brand with pleasure and positivity.
Messaging is key here. We split the key messages under three themes — brand messages, Pharma industry and India.
The right message
Brand messaging focused on topics like Brand Positioning, Vision, Mission and Company Core Values. The company’s journey, key milestones and projects were also represented along with it’s global client presence.
Pharmaceutical sector messaging covered the history and evolution of big pharma and some of Pharma Access’ own client milestones.
A flavour of India was also on display for any client’s visiting from abroad. Fascinating facts and cultural anecdotes about the country completed the gamut of key messages.
Attention to every detail
Pharma Access is a brand that believes in strong partnerships and constant evolution while being extremely passionate about what they do. This thought inspired us to honour these strong values through design that is dynamic and contemporary while using imagery that is strong and bold.
Results
The last phase was the exeuction involving the printing, production and installation of the designs in the office space. Over a span of 3 months, we were able to deliver over 23 unique designs covering 9000 sq.ft. of branding area. Apart from the standard vinyl pasting of wall graphics, glass graphics, a vision wall with back glow, magnetic wall graphics and acrylic graphics were also installed.
