2018 – 2019
Prione | Performance Marketing, Social Media Marketing, Digital Marketing
Advanced Audience Segmentation, Cross-Channel Synergies & More
The solution was to run an innovative lead generation campaign, developing a cross-channel strategy across Facebook and Google. Combined with a sophisticated approach to audience segmentation, we helped connect Prione with highly targeted SMBs and generate thousands of new customer acquisitions across the country.
As of June 2021, Prione has enabled more than 4,000 small and medium businesses (SMBs) in India across 30+ product categories through the help of the campaigns we’ve run. We hope to create the largest and most active SMB network in Indian e-commerce.
Through a deep analysis of high opportunity potential target sellers, campaigns were segmented across a variety of attributes including interests, industry, geography and more. This segment-based strategy allowed for higher value acquisition growth within the target market and superior CPA.
To capitalize on cross-channel activation, Velocita leveraged customized remarketing audiences and a range of performance analytics tools to analyze and monitor attribution across Facebook and Google ads, strategically optimizing the media mix to maximize form-fills and reduce CPA.