Overview
Sodexo has a long history of providing over 100+ services for various industries. Their offerings include food & catering, facilities management, technical services, workplace experience, energy management, and benefits and rewards services for corporate, healthcare, manufacturing, and educational sectors.
Their Health & Care (HNC) solutions offered a slew of services for hospitals, covering everything from catering to patient transport. To give this business unit its own unique visual identity, they partnered with Velocita to create an India Expression Book, a book that would document their vision, message house, tone, visual style, and list of services, all in one comprehensive rule book.
Case Timeline
2023
Brand
Sodexo | Report Design, Brochure Design
The objective
We needed to refresh the look of their HNC services. As an all-in-one service bank, catering to everything a healthcare establishment would need, this Expression Book needed to perfectly capture the vision, emotions, and goals of Sodexo HNC.
They wanted to be seen as a people-focused entity, delivering all essential hospital services with compassion and empathy while always leveraging the latest data and technology for added efficiency. Their overall design look also needed to be symbolic, conveying the right sense of elevated professionalism and compassionate communication.
Building up a message house
A solid message house acts as the foundation upon which all designs, campaigns, slogans, internal communication strategies, and all other marketing activities are built. It accurately and succinctly guides the brand value pillars, product promise, and product proof points and ensures all communication from the brand is coherent and consistent.
Designing the visual language
By leveraging their existing brand colours and overall parent identity, we developed a new complementary visual identity for the HNC business unit. The new visual layout and design element reflected a clean, structured elegance that matched their overall artistic style.
